4 min read
There’s a certain kind of support that sounds like it should work.
It talks about being heart-led - mentions the nervous system - feels like it’s saying all the right things.
But when you’re in it, something doesn’t quite land.
Sometimes it’s the pushy framework - one that tells you how to do business like them, not how to do business like you.
Sometimes it’s the pressure to keep up, to prove you’re serious - even when your system’s already on edge.
And sometimes, it’s the loop of constant self-development - journalling, unpacking, peeling back the layers - without anything that helps you actually move.
You’re not new to this. You’ve done the inner work.
But what you’re starting to notice is that a lot of what’s sold as business support is really just personal growth dressed up in slightly different words.
You end up clearer on your patterns - but not on your next step.
That’s the bit I care about.
Not just the insight - but what you do with it.
Not just clarity - but action.
That’s the gap I work inside of.
It’s not about big energy or big promises.
It’s not about pushing through blocks or fixing your mindset so you can finally show up.
Working with me is quieter than that.
It’s spacious - but not vague. Structured - but not rigid.
There’s room to pause and name what’s going on - but we don’t stay there.
We name it so you can move.
And when you do need support - it’s the kind that helps you stay upright, not reliant.
Not someone holding you up so you can keep going, only to collapse when they’re gone.
But more like crutches - something you lean into while your capacity rebuilds.
They don’t do the healing for you.
But they do make it possible for you to keep moving while the healing happens.
That’s how I see support.
Not something that fixes or carries - but something that steadies.
Something that reminds you that progress is still possible, even when your full strength hasn’t returned yet.
We build ways of working that match your energy - not override it.
So you don’t have to wait to feel inspired or “clear enough” to take action.
You just need to know what’s possible today - and have the tools to meet it.
Eventually, the crutches come away.
Not with drama. Not because you’re “done.”
But because your footing feels solid again.
Because you feel confident in your own abilities.
And you know how to keep walking - on your own terms.
I didn’t set out to reinvent business support. But I did want to build something that actually worked - for people like us.
I just couldn’t ignore how many people were burning out in the name of doing it “right.”
People who were showing up, doing the inner work, investing in programmes - and still feeling stuck.
Not because they weren’t committed.
But because they were being asked to fit themselves into models that had no room for how they actually worked.
I’ve been there too - ticking all the boxes, digging into mindset, trying to be consistent when I didn’t have the capacity.
And I kept thinking: what if the problem isn’t them? What if it’s the support itself?
So I started building something different.
My work blends strategy and self-awareness - not because it sounds good, but because one without the other isn’t enough.
You can’t plan your way past emotional resistance.
And you can’t regulate your way into visibility if you don’t have a structure to show up inside of.
It’s not about healing first, then building the business.
It’s about working at the point where both meet - where the stuckness lives - and moving from there.
Because what I really want is for people to build businesses that won’t burn them out two years down the line.
That honour their nervous system.
That make space for how they actually work - not how they think they’re supposed to.
That fit their life, not fight against it.
That’s the kind of business I want to see more of in the world.
And that’s why I work the way I do.
No, you’re not behind.
You’re not too slow.
You’re not asking for too much just because you want to build something that actually fits.
There is a way forward that doesn’t require you to twist yourself into someone else’s version of success.
And if it’s taken you a while to find that - there’s no shame in that either.
You’re allowed to build this differently.
In a way that works with you - not against you.
To find a way that’s consistent, reliable, sustainable.
If something in this post spoke to you and you're wondering whether this kind of support could fit - you're always welcome to reach out.
No pressure. No pitch. Just a real conversation if and when you're ready.
Hi, I’m Juliette.
Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.
I’m on a mission to help you build a business that actually fits you - not the other way around.
Hi, I’m Juliette.
Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.
I’m on a mission to help you build a business that actually fits you - not the other way around.
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