Why I Won’t Price You Out of Support

4 min read

Somewhere along the way, it started to feel like support came with a price tag that just kept moving.


You’d find something that felt doable - something that actually made sense for where you were. But by the time you circled back, the price had doubled. The early access was gone. The payment plan had vanished. And suddenly, the thing that felt like a lifeline now looked like a ladder you’d never be able to climb.

I’ve watched this happen in the coaching world too many times to count.


Sometimes it’s justified - scope shifts, deeper delivery, real capacity costs.
But too often, it feels like a strategy. An artificial urgency. A race to prove worth by raising rates - again.

And for the people who need the work the most?
It just creates more distance. More doubt. More quiet self-blame.


Because if the price keeps rising and you can’t keep up… what does that say about you?

Here’s what I want to say instead:
It doesn’t say anything about your worth, your readiness, or your future.
It says something about the model - not about you.

A different intention, from the ground up

I made myself a promise as I created the Momentum Series:

It would never become something people had to stretch for just to prove they were serious.

Because I know what that stretch feels like.

I’ve been in the place where every penny counts - where investing in support doesn’t feel like a bold move, it feels like a risk. And not the empowering kind.

I’ve also seen what happens when the only options available are either cheap and shallow, or deep and wildly out of reach. You end up cobbling things together - collecting freebies, sitting in on masterclasses, hoping something will click. Not because you’re not committed, but because you’re trying to build momentum with what you’ve got.

So the intention behind Momentum is different.

It isn’t a teaser. It’s not a downsell. It’s not the warm-up to a five-figure pitch.

It’s a fully-formed, self-led experience - with depth, nuance, and emotional intelligence - priced to feel possible.

Because support should meet you where you are - energetically, emotionally, financially.

Not leave you holding more questions than answers.

And while it’s designed to be self-led, that doesn’t mean you’re left adrift.

You still have access to me - for questions, for accountability, for reflection. Not to carry you, but to help you stay connected to the path you chose.

This isn’t about holding your hand - it’s about holding the space for you to lead yourself, with clarity and calm, at a pace that works for you.

Why accessible doesn’t mean incomplete

We’ve been taught that lower price means lower value.

That if something’s truly worth having, it should come with a stretch - or a sacrifice.

But I built Momentum to challenge that.

The intention behind it has always been to keep it accessible.

  • For people at the beginning of their journey.

  • For those rebuilding after burnout.

  • For anyone who wants strong foundations without breaking the bank.

This isn’t cheap content dressed up.

It’s real, valuable support - thoughtfully structured, emotionally intelligent, and designed to be used.

Not just consumed.

Not just collected.

Used.

Because what matters to me isn’t just income - it’s impact.

I want coaches, healers, and creatives to be able to take this work and go do their work.

To build businesses that help other people.

To feel steady in how they show up and confident in what they offer - without having to wait until they can afford something high-ticket to begin.

This isn’t a compromise.

It’s a choice.

And if it feels unexpectedly affordable, maybe the invitation is this:

To question why we’ve learned to trust support more when it costs more.

And to consider that something can be generous, and grounded, and still deeply valuable.

What if the right support didn’t have to hurt?

Not everything that helps has to hurt.

Not every step forward needs to feel like a stretch.

Sometimes, the right support is the one that lets you keep your feet on the ground - while still moving.

If you’re still working out what kind of support would actually help - you can start with the quiz. It’s short, focused, and built to reflect things back to you, not funnel you into a box.

And if you already know you’re looking for something that’s practical, self-led, and designed to meet you where you are - you can explore the Momentum Series in more detail here.

No pressure. Just a couple of ways forward, if you're ready for one.

Hi, I’m Juliette.

Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.

I’m on a mission to help you build a business that actually fits you - not the other way around.

Hi, I’m Juliette.

Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.

I’m on a mission to help you build a business that actually fits you - not the other way around.

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