“I just don’t feel aligned.”
You’ve probably thought it or heard it. Or maybe you’ve said things like: “Something just feels off.” or “It doesn’t feel like me.” And depending on your mood that day, it either feels like deep truth - or complete bollocks.
But when something doesn’t feel aligned, it’s rarely about mindset. It’s not about needing a new plan or better intentions. It’s about the fact that something in your body, or your subconscious, isn’t on board.
Because alignment isn’t a vibe - it’s a nervous system state.
When most people think about business, they’re thinking about what needs doing - the admin, the emails, the content, the systems.
It’s all head stuff - logic, planning, execution.
So when they say “this doesn’t feel right” - they assume it must be a mindset block, or a lack of discipline, or something they just need to push through.
But what they’re often feeling isn’t in their head at all. It’s coming from the part of them that doesn’t use words - it’s beyond language.
That mismatch - the one you can’t quite explain - is usually a body response. Your nervous system, your subconscious, the part of you that says “nope” without giving a reason.
That sense of “I don’t know why this feels off, but it just does”? That’s the bit of you that doesn’t live in spreadsheets and to-do lists. It lives in sensation, in resistance, in that subtle pushback you can’t quite name.
Being in alignment isn’t just about knowing what you want. It’s about knowing that your whole system - your mind, your body, your energy - is okay with the direction you’re heading in.
Because you can have a plan, a to-do list, a strategy... but if your subconscious or your nervous system sees any part of that as risky, unfamiliar, or just not safe, it’s going to push back.
That resistance might not make any sense to your logical mind. It might sound like procrastination, or perfectionism, or “I’ll just start tomorrow.” But really, it’s the part of you that doesn’t speak in words - the part that communicates through feelings and sensations - quietly saying, “Something about this doesn’t feel right.”
This is where that disconnect shows up. You know what you want to do, logically, you can see the steps, but something in you just can’t do it.
That’s not because you’re crap at business or you're not working hard enough - it’s because a deeper part of you isn’t on board yet.
Alignment means bringing that part on board with you - not ignoring it and expecting everything to magically fall into place.
Being in alignment doesn’t mean everything’s flowing perfectly and feels amazing all the time.
It means you’re taking the steps - and they’re actually doable. Like you know you’re moving in the right direction, and your system isn’t fighting you every inch of the way.
You can still feel stretched, you might still wobble, but there’s a quiet yes underneath it all. A sense that your nervous system isn’t flaring up, your energy isn’t leaking everywhere, and you’re not bracing yourself every time you sit down to work.
It’s not just about what you’re doing - it’s about how it feels to do it, and sometimes, the best indicator of alignment is that things feel... neutral.
There’s no inner resistance, no shutdown, no subtle urge to escape by scrolling Instagram reels you didn’t even mean to open.
You’re just... doing the thing, without the drama or the dread.
You can have the clearest plan in the world - the perfect system, the right tools, the best advice. But if your body isn’t on board, none of it will stick.
That’s the missing piece for so many people. They think they need a better strategy, when what they actually need is to feel safe and capable of doing the thing.
It’s not about how smart the plan is - it’s about whether your nervous system can follow it without shutting down.
This is where subconscious and embodiment work really matter. They help bring the rest of you on board - so your mind’s not dragging your nervous system behind it like dead weight.
Alignment means your strategy isn’t just something you should do. It becomes something you want and can do - and that changes everything.
Feeling out of sync with your business doesn’t always mean something’s wrong. It often just means you’re working against your nature - your rhythm, your focus, your nervous system’s capacity to cope.
That misalignment doesn’t always show up loudly. Sometimes it looks like:
pushing through when you’re already drained
setting goals that feel good on paper, but heavy in your body
working in ways that leave you feeling scattered, disconnected, or stuck - even when you’re technically "doing the work"
If any of that sounds familiar, the quiz might help.
It’s designed to uncover which part of your natural way of working you might be overriding - and what to do instead.
Because you don’t need to work harder - you need to work with yourself.
Hi, I’m Juliette.
Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.
I’m on a mission to help you build a business that actually fits you - not the other way around.
Hi, I’m Juliette.
Business Alignment Coach, Clinical Hypnotherapist - and full-time slave to a very spoilt whippet.
I’m on a mission to help you build a business that actually fits you - not the other way around.
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